Get this: email marketing technology is used by more than 80% of B2B and B2C companies.
This isn’t something you should wait on. Instead, you should implement an email marketing strategy on day one.
With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers in the world. While there are alternatives, this tool remains one of the best, for many reasons:
- History dating back to 2001, well before most companies began using email marketing.
- Self-service support options, ensuring that you can quickly find answers to all of your questions.
- Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month.
When starting a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get started with MailChimp early on, using the tool for free as you get your feet wet with email marketing.
When it comes to marketing, sales and CRM software, HubSpot has become one of the top players.
For the sake of this post, let’s focus on its marketing software solutions. The company has this to say about its all-in-one marketing software:
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.
You know just how important it is for your marketing funnel to be in good working order. With this software, you have access to tools that help with:
- Social Media
- Lead Management
- Landing Pages
- Marketing Automation
There is no stone left unturned, when you rely on HubSpot’s all-in-one marketing software. That’s why it’s a top choice for those who are starting a business.
With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to achieve greater success in the early days, as you’re sure to have many other tasks on your plate.
For those new to content marketing, Trello might sound like another social network that’s popped up overnight.
It’s not. In fact, it’s a great organization tool that can help you and your online marketing team considerably.
Trello is a tool that helps you to manage projects and stay on the same page as your team -a sound digital marketing practice if you want to save time and frustration.
For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to review the post, weigh in with their thoughts and make changes that could strengthen the piece before it goes live.
In the past, before the days of Trello and similar programs, email was the best way to collaborate with your team. While this is still helpful, to a certain degree, it can lead to confusion, missed messages and frustration.
With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up a board. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.
Trello isn’t the only tool of its type, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.
Nobody can argue with the fact that social media plays a big part in the success of any company, regardless of size, age or industry; that social media marketing is a must to thrive in this digital era.
A tool such as Hootsuite allows you to schedule social media posts in advance, thus saving you loads of time.
There are many features of Hootsuite that work in your favor as you launch your business, such as those that assist with engagement. For example, you can:
- Identify influencers for your marketing team and leads for your sales team.
- Reply to comments and mentions through the dashboard. There’s no reason to visit each individual platform.
- Take advantage of pre-written responses.
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite operate like the social media marketing manager it is.
5. Google Analytics
As one of the top free tools from Google, Analytics should be part of your digital marketing strategy from the very start.
It only takes a couple of minutes to add the Analytics code to your website, giving you the ability to track every action by every visitor.
This is considered by many to be nothing more than a traffic tool, but it can actually have a big impact on your marketing strategy, if you know what you’re doing.
Maybe you realize that a particular social media campaign is driving tons of traffic to your website. With this data, you can adjust your future strategy, in an attempt to capture the same results.
Or, maybe you find that a particular set of keywords is doing wonders for your organic traffic. Again, you can turn your attention to these keywords, ensuring that you keep these in mind as you create content down the road.
Google Analytics isn’t one of those tools that you should ignore. Installing this early on is a key decision, in regards to your online marketing strategy. The data you can collect and review is extremely valuable.
The tagline of this tool says it all:
Track, analyze and optimize your digital marketing performance. See what’s working and what’s not, across all campaigns, mobile and web.
It’s good that you want to spend so much time on online marketing in the early days of your business. But, do you really want to make decisions that aren’t having an impact?
You need to track and analyze every move that you make, as this is the only way to focus on the tactics that are providing the best return on investment (ROI).
With KISSmetrics, you can easily see what’s working and what’s not, across all of your campaigns.
Take, for example, its Analytics products. With a funnel report, you can see if there are any “leaks” in your business.
Starting at $120/month, KISSmetrics isn’t the cheapest tool on this list. Even so, it’s one that you’ll want to think about, as your business gets up and running.
With a variety of products at your fingertips, the insights you receive will be invaluable to your company’s growth.