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Manage Your 404 Redirects

When you make major changes to your website, developers often make changes to the website’s URL structure for any number of reasons. In order not to lose SEO gains made by the old site, managing your redirects is therefore vitally important.

301 redirects pass on the link equity from your old, no-longer-existing page to the new page, and without them you can kiss your rankings and hard-earned traffic goodbye.

A tool like Ahrefs can help you find all existing pages on your site that are in need of redirects.

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